To the Moon with LADEE
To the Moon with LADEE
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与 LADEE 一起前往月球
DOI：
10.1038/ngeo2024
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发表时间：
2013
影响因子：
18.3
通讯作者：
E. Lakdawalla
中科院分区：
文献类型：
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作者：
E. Lakdawalla
LADEE 于 2013 年 9 月 6 日推出是一次重大媒体事件。它的发射地点是美国弗吉尼亚州海岸附近的沃洛普斯飞行设施，这意味着从华盛顿、费城、纽约市和波士顿等美国许多主要城市都可以看到它。牛头怪 V 号火箭的耀斑在美国东北海岸各地地标上空划过弧线的惊人照片登上了报纸和网站的头版。发射期间媒体的关注提高了公众对 LADEE 于 10 月 6 日进入月球轨道的兴趣。它抵达月球的消息在太空和科学博客和网站上得到了广泛报道，但很少有主流媒体对此进行报道。事实上，我发现只有一家当地报纸对此进行了报道。既然停摆结束了，NASA 的公关机器又恢复了工作，对 NASA 任务的广泛报道又恢复了。但缺乏对 LADEE 到来的报道表明，传统媒体——电视、广播和印刷期刊——几乎完全依赖公共信息官员撰写新闻稿和提供预先包装好的新闻报道，特别是在科学和医学等技术领域。太空新闻的职能——以及大多数有关太空探索的公共教育——现在主要由美国宇航局和大学公共信息办公室履行。没有他们，公众对我们在太空方面取得的成就知之甚少。
LADEE’s launch on 6 September 2013 was a major media event. Its launch location—Wallops Flight Facility, off the coast of Virginia, USA—meant that it was visible from many major American cities, including Washington, Philadelphia, New York City and Boston. Amazing photos of the Minotaur V rocket’s flare arcing over landmarks all along the United States’ northeastern coast graced the front pages of newspapers and websites alike. The media attention during the launch heightened public interest in LADEE’s insertion into lunar orbit on 6 October. Its arrival at the Moon was widely reported on space and science blogs and websites, but few mainstream media outlets covered it. In fact, I found only one local newspaper that reported it on the sameNow that the shutdown is over and NASA’s public relations machine is back at work, widespread reporting on NASA missions has resumed. But the lack of coverage of LADEE’s arrival illustrates how traditional media outlets—TV, radio and print journals—have come to depend almost completely on public information officers writing press releases and delivering pre-packaged news stories, particularly in technical fields such as science and medicine. The function of space journalism—and therefore most public education about space exploration—is now performed largely by NASA and university public information offices. Without them, the general public would know little of our accomplishments in space.