Food Communication and its Related Sentiment in Local and Organic Food Videos on YouTube
Food Communication and its Related Sentiment in Local and Organic Food Videos on YouTube
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DOI：
10.2196/16761
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发表时间：
2020-08-10
影响因子：
7.4
通讯作者：
Yamanaka, Toshimasa
中科院分区：
文献类型：
--
作者：
Meza, Xanat Vargas;Yamanaka, Toshimasa
背景：近年来，本地和有机食品的重要性和市场规模都有所增加。然而，在视频社交网络的背景下，与这些食物相关的态度，情感和习惯尚未得到彻底的研究。鉴于这些媒体已经成为互联网流量的最重要的场所，它是相关的调查如何通过这样的视频社交网络传播可持续食品。目的：本研究旨在探讨本地和有机食品在YouTube上的传播路径，提供一个审查的趋势，巧合，和视频话语之间的差异。方法：一个综合的方法，涉及网络计量，框架，语义和情感analysisemployed.Results：我们报告了以下两组的结果：有机和本地有机视频。虽然923个视频的内容大多包含了“好妈妈”（有机和本地有机：282/808，34.9%和311/866，35.9%），“自然善良”（220/808，27.2%和253/866，29.2%），以及“破坏地基”（153/808，18.9%和180/866，20.7%）帧，有机视频更多的框架方面的“弗兰肯斯坦”的食物（有机和本地有机：分别为68/808，8.4%和27/866，3.1%），转基因生物是评论中的常见话题。有机视频（N=448）在网络指标方面比本地有机视频（N=475）连接得更好，后者在“责任”方面略多（有机和本地有机：42/808，5.1%和57/866，6.5%），表达了更积极的情绪（器质性和局部器质性的M秩分别为521.2和564.54，Z=2.15，P= 0.03）。结果表明，观众认为可持续食品是一个复杂系统的一部分，并从积极的角度看待，有时食品被认为是人造的和危险的作为促进有机食品的一个对应点。
Background: Local and organic foods have shown increased importance and market size in recent years. However, attitudes, sentiment, and habits related to such foods in the context of video social networks have not been thoroughly researched. Given that such media have become some of the most important venues of internet traffic, it is relevant to investigate how sustainable food is communicated through such video social networks.Objective: This study aimed to explore the diffusion paths of local and organic foods on YouTube, providing a review of trends, coincidences, and differences among video discourses.Methods: A combined methodology involving webometric, framing, semantic, and sentiment analyses was employed.Results: We reported the results for the following two groups: organic and local organic videos. Although the content of 923 videos mostly included the "Good Mother" (organic and local organic: 282/808, 34.9% and 311/866, 35.9%, respectively), "Natural Goodness" (220/808, 27.2% and 253/866, 29.2%), and "Undermining of Foundations" (153/808, 18.9% and 180/866, 20.7%) frames, organic videos were more framed in terms of "Frankenstein" food (organic and local organic: 68/808, 8.4% and 27/866, 3.1%, respectively), with genetically modified organisms being a frequent topic among the comments. Organic videos (N=448) were better connected in terms of network metrics than local organic videos (N=475), which were slightly more framed regarding "Responsibility" (organic and local organic: 42/808, 5.1% and 57/866, 6.5%, respectively) and expressed more positive sentiment (M ranks for organic and local organic were 521.2 and 564.54, respectively, Z=2.15, P=.03).Conclusions: The results suggest that viewers considered sustainable food as part of a complex system and in a positive light and that food framed as artificial and dangerous sometimes functions as a counterpoint to promote organic food.