A study of determinants that affect the intention to participate in online tours and the role of constraints under COVID-19 pandemic
A study of determinants that affect the intention to participate in online tours and the role of constraints under COVID-19 pandemic
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DOI：
10.1080/13683500.2022.2048807
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发表时间：
2022-03
影响因子：
8
通讯作者：
Nagi Medai;Lingling Wu
中科院分区：
文献类型：
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作者：
Nagi Medai;Lingling Wu
摘要 为了克服 COVID-19 带来的挑战，旅游业向市场推出了在线旅游，导游通过视频会议工具介绍产品。本研究旨在调查影响人们消费这种新产品的行为意图的因素。在本研究中，我们于 2020 年 12 月在日本进行了一项网络问卷调查。数据分析结果证实，积极情绪和临场感对人们参与在线旅游的意愿产生积极影响。此外，我们发现旅行限制不会直接影响参与意愿。或者，它们通过与其他因素的相互作用产生间接影响。具体来说，由外部因素（例如缺乏时间）引起的结构性限制放大了真实性的效果，但削弱了远程呈现的效果。此外，人际约束，例如与同伴的日程安排不兼容，被发现会增加远程呈现的效果，但会削弱真实性的效果。此外，分析结果表明，虽然日常旅行限制对游客的参与意愿有显着的中介影响，但 COVID-19 限制表明对直接或间接影响没有显着影响。这项研究的结果有助于设计在线旅行体验，使未来在旅行限制下的游客受益。
ABSTRACT To overcome the challenges presented by COVID-19, the tourism sector has introduced online tours to the market, in which tour guides introduce product via video conferencing tools. This study aims to investigate the factors influencing people's behavioral intentions to consume this new product. For this study, we conducted a web-based questionnaire survey in Japan in December 2020. The data analysis results confirm that positive emotions and telepresence positively influence people’s intention to participate in online tours. Additionally, we identified that travel constraints did not directly influence participation intention. Alternatively, they have an indirect influence through interactions with other factors. Specifically, structural constraints caused by external factors, such as lack of time, amplified the effect of authenticity, but attenuated the effect of telepresence. In addition, interpersonal constraints, such as incompatibility of schedules with companions, were found to increase the effect of telepresence, but weaken the effect of authenticity. Furthermore, the analysis results suggested that while daily travel constraints indicated a significant mediation influence on tourists’ participation intention, COVID-19 constraints indicated no significant influence for either direct or indirect effects. The findings of this study are beneficial in designing online travel experiences that can benefit tourists under travel constraints in the future.