The effect of mystery shopper reports on age verification for tobacco purchases.
The effect of mystery shopper reports on age verification for tobacco purchases.
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DOI：
10.1080/10810730.2011.561912
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发表时间：
2011-09
影响因子：
4.4
通讯作者：
DeJong W
中科院分区：
文献类型：
--
作者：
Krevor BS;Ponicki WR;Grube JW;DeJong W
涉及年轻买家试图购买烟草的神秘商店（MS）已被用来监测零售商店拒绝未成年人销售的表现。传闻证据表明，MS访问并立即反馈给商店人员可以改善年龄验证。本研究调查了每月和每月两次MS报告对年龄验证的影响。45家Walgreens商店被神秘购物者访问了20次。这些悬挂物被随机分配到三种条件中的一种。对照组商店没有收到反馈，而两个治疗组在基线后每次访问（每月两次）或每两次访问（每月一次）收到反馈通信。Logit回归模型测试了每个治疗组相对于对照组是否提高了验证率。两个治疗组的基线后验证率均高于对照组，但只有每月接受通信的商店比对照组商店有更大的改善。在研究期间，所有三个组的验证率都显着增加，而对照组商店的改进延迟。管理人员之间关于MS程序的沟通可以解释在对照组商店中观察到的延迟的年龄验证改进。鼓励商店间的沟通可能会扩大MS程序的好处超出那些接受这种干预的商店。
Mystery shops (MS) involving attempted tobacco purchases by young buyers have been employed to monitor retail stores’ performance in refusing underage sales. Anecdotal evidence suggests that MS visits with immediate feedback to store personnel can improve age verification. This study investigated the impact of monthly and twice-monthly MS reports on age verification. Forty-five Walgreens stores were each visited 20 times by mystery shoppers. The stores were randomly assigned to one of three conditions. Control group stores received no feedback, whereas two treatment groups received feedback communications every visit (twice monthly) or every second visit (monthly) after baseline. Logit regression models tested whether each treatment group improved verification rates relative to the control group. Post-baseline verification rates were higher in both treatment groups than in the control group, but only the stores receiving monthly communications had a significantly greater improvement than control group stores. Verification rates increased significantly during the study period for all three groups, with delayed improvement among control group stores. Communication between managers regarding the MS program may account for the delayed age-verification improvements observed in the control group stores. Encouraging inter-store communication might extend the benefits of MS programs beyond those stores that receive this intervention.
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影响因子：
5.2
作者：
Krevor, BS;Lieberman, A;Gerlach, K
通讯作者：
Gerlach, K
影响因子：
5.2
作者：
Edwards, R;Brown, JS;Wallace, B
通讯作者：
Wallace, B
影响因子：
9.4
作者：
Wilson, AM
通讯作者：
Wilson, AM
影响因子：
4.7
作者：
Cummings, KM;Hyland, A;Giovino, GA
通讯作者：
Giovino, GA
影响因子：
5.2
作者：
Jones, SE;Sharp, DJ;Crossett, LS
通讯作者：
Crossett, LS