YouTube Kids: The App Economy and Mobile Parenting
YouTube Kids: The App Economy and Mobile Parenting
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DOI：
10.1177/2056305117707189
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发表时间：
2017-04-01
影响因子：
5.2
通讯作者：
Burroughs, Benjamin
中科院分区：
文献类型：
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作者：
Burroughs, Benjamin
这项研究调查了媒体行业与儿童的日常观看模式和生活之间日益增长的关系。具体来说，这项研究的重点是YouTube Kids应用程序的开发，该应用程序的下载量超过1000万次，旨在抓住青少年的注意力并从中获利。这些渠道利用新兴的移动和平板电脑技术，瞄准非常年幼的儿童和婴儿（0-5岁）。这些技术也是孩子们通过手机和平板电脑观看电视内容的更广泛的育儿实践的一部分。移动育儿的兴起与数字技术、育儿实践以及将幼儿作为目标人群的配置相结合。YouTube Kids应用所做的部分工作是将年幼的孩子聚集到一个受控的空间中，没有意外的参与和玩耍，在那里，一个更单一的“儿童”或“儿童”观众类别可以被编纂并在应用的限制范围内进行营销。
This research investigates the growing relationship between media industries and the everyday viewing patterns and lives of young children. Specifically, this research focuses on the development of the YouTube Kids app, with well over 10 million downloads, which seeks to capture and monetize youth attention. These channels have taken advantage of emerging mobile and tablet technologies to target very young children and infants (aged 0-5 years). The technologies are also a part of larger parenting practices through the watching of televisual content by children on mobile phones and tablets. The rise of mobile parenting is allied with a confluence of digital technology, parenting practices, and the configuring of young children as a target demographic. Part of the work the YouTube Kids app performs is to corral young children into a controlled space without unexpected participation and play, where a more monolithic category of "child" or "kid" viewership can be codified and marketed to within the constraints of the app.