Yoga tourism: Commodification and western embracement of eastern spiritual practice
Yoga tourism: Commodification and western embracement of eastern spiritual practice
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DOI：
10.1016/j.tmp.2017.07.013
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发表时间：
2017-10-01
影响因子：
8.7
通讯作者：
Cheer, Joseph M.
中科院分区：
文献类型：
--
作者：
Bowers, Hana;Cheer, Joseph M.
本文探讨了相关的旅游现象的增长瑜伽旅游和精神旅游都坐在更广泛的保护伞下的健康旅游。长期以来，旅游业一直与灵性联系在一起，在这种情况下（例如朝圣旅行），它被认为是为个人转变铺平道路。将精神旅游与瑜伽旅游联系起来是一个既成事实，因为基于统一思想，身体和精神的联合和持久动机，与健康和朝圣旅游建立类似的联系也是如此，这些反思是本文的核心。最近，越来越多的人呼吁瑜伽的非殖民化，因为它的商品化和工业化，特别是关于什么被认为是从精神和变革的原则转移。瑜伽源自梵语单词yuj，其潜在含义暗示着追求与高于自身的事物结合的感觉，这可以说是其当代接受的关键驱动力之一。通过对印度马哈拉施特拉邦的西方瑜伽爱好者的动机进行研究，揭示了灵性与瑜伽旅游之间的联系，为本文的分析提供了背景。讨论了瑜伽相关旅游的动机以及瑜伽和精神旅游的更广泛意义。本文来自2014年和2015年在印度马哈拉施特拉邦进行的两个时期的探索性实地考察。一个定性的，案例研究脚手架支撑的严重休闲作为一个概念框架（斯特宾斯，2001年）。(C)2017爱思唯尔有限公司版权所有
This paper examines the growth of interrelated tourism phenomena yoga tourism and spiritual tourism-both sit under the wider umbrella of wellness tourism. Tourism has long been linked with spirituality and where this is the case (for example pilgrimage travel), it is considered to pave the way for personal transformation. Linking spiritual tourism to yoga tourism is a fait accompli, as is drawing similar associations with wellness and pilgrimage tourism on account of allied and abiding motivations predicated on uniting mind, body and spirit and these ruminations are central to this paper. More recently, there has been a growing chorus calling for the decolonisation of yoga on account of its commodification and industrialisation, and especially concerning what is argued to be a shift away from its spiritual and transformative tenets. The underlying meaning of the Sanskrit word yuj from which yoga is derived alludes to the pursuit of achieving a sense of union with something higher than oneself, and this is arguably one of the key drivers for its contemporary acceptance. Linkages between spirituality and yoga tourism through an examination of the motivations of Western yoga devotees in Maharashtra, India provide the canvas for this analysis. The motivations for yoga related travel and the broader implications for yoga and spiritual tourismare discussed. This article draws from two periods of exploratory fieldwork conducted in 2014 and 2015 in Maharashtra, India. A qualitative, case study scaffold underpinned by serious leisure as a conceptual framework (Stebbins, 2001) was constructed. (C) 2017 Elsevier Ltd. All rights reserved.