Cognitive Mediation of Positive Affect in Persuasion
Cognitive Mediation of Positive Affect in Persuasion
复制标题
说服中积极情感的认知中介
DOI：
10.1521/soco.1987.5.1.76
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发表时间：
1987
期刊：
影响因子：
1.9
通讯作者：
D. Mackie
中科院分区：
文献类型：
--
作者：
Leila T. Worth;D. Mackie
这项研究探讨了积极情绪对调解态度变化以应对说服性沟通的认知过程的影响。处于良好情绪或中性情绪的受试者会受到由强论点或弱论点组成的支持态度或反态度信息。还向受试者提供了说服线索，可用于判断消息的有效性，而无需处理消息内容。正如预期的那样，处于积极情绪的受试者表现出态度变化和认知反应，这表明系统处理减少。相对于处于中性情绪的受试者，处于良好情绪的受试者表现出态度变化，这种态度变化受消息质量操纵的影响明显较小，并且往往更容易受到说服提示的存在或不存在的影响。经历积极情绪的受试者回忆起的信息较少，他们的认知反应在强论点和弱论点之间的区分较小，而在强论点和弱论点之间的区分更多......
This study explored the impact of positive mood on the cognitive processes mediating attitude change in response to a persuasive communication. Subjects in either a good mood or a neutral mood were exposed to either a proattitudinal or a counterattitudinal message comprised of either strong or weak arguments. Subjects were also provided with a persuasion cue that could be used to judge the validity of the message without processing message content. As expected, subjects in a positive mood exhibited both attitude change and cognitive responses that were indicative of reduced systematic processing. Relative to subjects in a neutral mood, subjects in a good mood showed attitude change that was significantly less influenced by manipulations of message quality, and tended to be more influenced by the presence or absence of the persuasion cue. Subjects experiencing a positive mood recalled less of the message, and their cognitive responses differentiated less between strong and weak arguments and more between t...