Using interpretive structural modeling and fuzzy analytical process to identify and prioritize the interactive barriers of e-commerce implementation
Using interpretive structural modeling and fuzzy analytical process to identify and prioritize the interactive barriers of e-commerce implementation
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DOI：
10.1016/j.im.2015.09.006
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发表时间：
2016-03
期刊：
影响因子：
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通讯作者：
C. Valmohammadi;S. Dashti
中科院分区：
文献类型：
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作者：
C. Valmohammadi;S. Dashti
本研究的主要目的是提出一种新的和有用的应用程序的一个特定的分析技术，以指示的相互作用和计算的伊朗Khodro工业集团，一家领先的伊朗汽车公司的电子商务（EC）的壁垒的排名，使用两种技术相结合：解释结构建模（ISM）和模糊分析网络过程（FANP）。根据对相关文献的深入审查以及对公司管理人员和专家的采访，确定了实施电子商务的十三个障碍和挑战，并将其归类为四个主要因素：技术、组织、个人和环境。在接下来的步骤中，应用ISM技术来构建结构图，并识别这些障碍之间的内在相互作用。然后，FANP被用来量化这些关系，并衡量这些障碍的重要性。从所提出的模式中获得的结果表明，“对电子商务的好处和性质缺乏认识”是实施电子商务的最重要障碍。这种建模方法对于希望将精力和资源集中在消除成功实施EC的最重要障碍和挑战上的公司来说非常有价值。
The main purpose of this study is to present a novel and useful application of a specific analytical technique to indicate the interactions and calculate the ranking of the barriers of electronic commerce (EC) in the Iran Khodro industrial group, a leading Iranian automotive company, using the combination of two techniques: interpretive structural modeling (ISM) and the fuzzy analytical network process (FANP). Based on an in-depth review of the relevant literature and interviews with managers and experts from the company, thirteen barriers and challenges to the implementation of e-commerce were determined and categorized into four main factors: technical, organizational, individual, and environmental. In the following step, the ISM technique is applied to construct a structural graph and identify inherent interactions among these barriers. The FANP is then used to quantify the relationships and weigh the significance of these barriers. The results obtained from the proposed model reveal that a “lack of awareness regarding the benefits and nature of electronic commerce” is the most important barrier to the implementation of e-commerce. This type of modeling approach can be extremely valuable for companies that wish to focus their efforts and resources on removing the most important barriers and challenges toward the successful implementation of EC.