Girl Champ in eSwatini: A Strategic Marketing Campaign to Promote Demand for Sexual and Reproductive Health Services Among Young Women.
Girl Champ in eSwatini: A Strategic Marketing Campaign to Promote Demand for Sexual and Reproductive Health Services Among Young Women.
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DOI：
10.1007/s10461-021-03446-y
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发表时间：
2022-03
影响因子：
4.4
通讯作者：
Linnander EL
中科院分区：
文献类型：
--
作者：
Brault MA;Christie S;Manchia A;Mabuza K;Dlamini M;Linnander EL
让少女和年轻妇女参与艾滋病毒服务的努力一直举步维艰，部分原因是对服务的认识有限和污名化。战略营销是一种很有前途的方法，但对青年行为变化的影响尚不清楚。我们报告的结果从一个混合的方法评价的女孩冠军运动，旨在产生性和生殖服务的需求AGYW，并在三个诊所在曼齐尼地区的斯威士兰试点。我们分析并整合了试点前后AGYW医疗服务利用的纵向临床数据库数据，与负责实施试点的利益相关者进行定性访谈，以及参加女孩冠军活动的参与者反馈调查。根据活动出席情况和参与者的反馈，“女孩冠军”受到大多数利益攸关方的好评，并与艾滋病毒服务需求的纵向改善有关。调查结果可以为未来针对青年的艾滋病毒需求创造干预措施提供信息。在线版本包含补充材料，可通过10.1007/s10461-021-03446-y获得。
Efforts to engage adolescent girls and young women (AGYW) in HIV services have struggled, in part, due to limited awareness of services and stigma. Strategic marketing is a promising approach, but the impact on youth behavior change is unclear. We report findings from a mixed methods evaluation of the Girl Champ campaign, designed to generate demand for sexual and reproductive services among AGYW, and piloted in three clinics in the Manzini region of eSwatini. We analyzed and integrated data from longitudinal, clinic-level databases on health service utilization among AGYW before and after the pilot, qualitative interviews with stakeholders responsible for the implementation of the pilot, and participant feedback surveys from attendees of Girl Champ events. Girl Champ was well received by most stakeholders based on event attendance and participant feedback, and associated with longitudinal improvements in demand for HIV services. Findings can inform future HIV demand creation interventions for youth. The online version contains supplementary material available at 10.1007/s10461-021-03446-y.
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影响因子：
16.1
作者：
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通讯作者：
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影响因子：
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作者：
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通讯作者：
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