Capacity and pricing policies with consumer overflow behavior
Capacity and pricing policies with consumer overflow behavior
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DOI：
10.1016/j.ijpe.2012.02.013
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发表时间：
2012-12
影响因子：
12
通讯作者：
Juan Li;O. Tang
中科院分区：
文献类型：
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作者：
Juan Li;O. Tang
我们分析了两个不同票价、容量分配的潜在细分市场之间的消费者选择和溢出行为，并在消费者的战略行为可以被观察到的前提下，制定了最优的容量和定价政策。每个消费者都倾向于选择一种票价，以获得最大的价值剩余，如果第一种选择不能满足，则选择第二种。我们的研究表明，为了控制溢出，应该考虑隔离路段的努力，以适当地应对定价和容量决策。忽视溢出可能会在决策和经济后果上产生分歧。研究结果可以实施，但不限于，了解与战略消费者的航班座位分配问题。
We analyze consumers' choice and overflow behavior between two potential market segments with different fares, capacity allocated, and then develop the optimal capacity and pricing polices assuming that such consumers' strategic behavior can be observed. Every consumer prefers to choose a fare to obtain their utmost value surplus, and select the second if the first-best choice cannot be satisfied. Our study indicates that the effort of fencing the segments should be considered to cope properly with pricing and capacity decisions in order to direct the overflows. Disregarding overflows could create differences in decisions as well as economic consequences. The study results can be implemented, but not limited, to understand the flight seat allocation problem with strategic consumers.