The Role of Managerial Attitudes in the Adoption of Technological Innovations: An Application to B2C E-Commerce
The Role of Managerial Attitudes in the Adoption of Technological Innovations: An Application to B2C E-Commerce
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管理态度在采用技术创新中的作用：在 B2C 电子商务中的应用
DOI：
10.4018/jeis.2007040102
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发表时间：
2007
期刊：
影响因子：
--
通讯作者：
E. Ngai
中科院分区：
文献类型：
--
作者：
M. To;E. Ngai
管理态度在促进创新采用的冠军中起着重要作用。然而，很少有实证研究表明管理态度作为创新决定因素和采用之间的联系的中介作用。基于创新理论（Rogers, 1983），我们假设了一个概念模型来展示管理者如何评估影响采用技术创新意愿的内部（采用创新的相对优势和兼容性）和外部（竞争压力和伙伴冲突）决定因素。我们重点对B2C电子商务进行实证检验。从109家不同企业收集的数据表明，管理态度通过采用技术创新的相对优势和兼容性对采用创新的意愿有间接影响。此外，竞争压力对创新的采用有直接的影响。
Managerial attitudes play an important role in facilitating the championship of innovation adop-tion. However, there are few empirical studies which show the mediating role of managerial attitudes as a link between innovation determinants and adoption. Based on innovation theory (Rogers, 1983), we posit a conceptual model to show how managers evaluate internal (relative advantage and compatibility of adopting an innovation) and external (competitive pressure and partner conflict) determinants that affect the intention to adopt technological innovations. We focus on empirical tests conducted on B2C e-commerce. Data collected from 109 differ-ent enterprises indicate that managerial attitudes, through perceived relative advantage and compatibility of adopting a technological innovation, have indirect effects on the intention to adopt the innovation. In addition, competitive pressure has a direct influence on the adoption of an innovation.