PROTECTION MOTIVATION AND SELF-EFFICACY - A REVISED THEORY OF FEAR APPEALS AND ATTITUDE-CHANGE
PROTECTION MOTIVATION AND SELF-EFFICACY - A REVISED THEORY OF FEAR APPEALS AND ATTITUDE-CHANGE
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DOI：
10.1016/0022-1031(83)90023-9
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发表时间：
1983-01-01
影响因子：
3.5
通讯作者：
ROGERS, RW
中科院分区：
文献类型：
--
作者：
MADDUX, JE;ROGERS, RW
通过析因实验考察了恐惧诉求对说服的影响，该实验旨在检验保护动机理论和自我效能理论的组合模型。如预测的那样，威胁发生的概率和应对反应的有效性都对采取推荐的预防性健康行为的意图有积极的主效应。更重要的是，研究结果提供了支持的自我效能预期作为第四个组成部分的保护动机理论：自我效能有直接的影响，并与其他两个变量的保护动机理论。这种交互效应被解释为人们在面对恐惧诉求时使用的两种新的决策策略：谨慎策略和过度防御策略。此外，研究结果重复了先前关于自我效能期望与结果期望之间关系的研究结果。结合保护动机理论和自我效能理论，提出了一个可能的态度改变的一般模型。
The effects of fear appeals on persuasion were investigated in a factorial experiment that was designed to test a combined model of protection motivation theory and self-efficacy theory. As predicted, the probability of a threat's occurrence and the effectiveness of a coping response both had positive main effects on intentions to adopt a recommended preventive health behavior. More importantly, the findings provided support for self-efficacy expectancy as a fourth component of protection motivation theory: Self-efficacy had a direct influence on intentions and interacted with two other variables of protection motivation theory. The interaction effect was interpreted in terms of two new decision-making strategies that people use when confronted with a fear appeal: aprecautionstrategy and ahyperdefensivenessstrategy. In addition, the results replicated previous findings on the relationship between self-efficacy expectancy and outcome expectancy. A model incorporating protection motivation theory and self-efficacy theory is presented as a possible general model of attitude change.