EXPLOITING GLOBALIZATION POTENTIAL: U.S.
EXPLOITING GLOBALIZATION POTENTIAL: U.S.
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挖掘全球化潜力：美国
DOI：
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发表时间：
1994
期刊：
影响因子：
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通讯作者：
George S. Yip
中科院分区：
文献类型：
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作者：
J. Johansson;George S. Yip
本文提出了一个全球战略模型，包括产业全球化潜力的构成、全球战略的使用、组织和管理的作用以及使用全球战略的绩效后果。提出了为什么美国和日本跨国公司在对行业全球化潜力的看法、所需的全球战略响应、组织衍生的实施全球战略的能力以及由此产生的绩效方面可能存在差异的论点。该模型和参数进行了广泛的采访，在36个全球性的企业属于一些最大的美国和日本的跨国公司的高级管理人员。使用偏最小二乘因果模型分析数据。结果表明，日本企业比美国企业具有更强的全球化战略，这一因素对日本企业的绩效产生了积极影响。
This paper develops a model of global strategy that includes the constructs of industry globalization potential, the use of global strategy, the role of organization and management and the performance consequences of using global strategy. Propositions are developed as to why American and Japanese MNCs might differ in their perceptions of industry globalization potential, in their desired global strategy response, in their organizationallyderived ability to implement global strategy and in their resulting performance. The model and arguments are examined in extensive interviews with senior executives at 36 worldwide businesses belonging to some of the largest American and Japanese MNCs. Data are analyzed using a partial least squares causal model. The results show that the Japanese firms have more globalized stategies than do the Americans, and that this factor affects their performance favorably.