Consumer in-store response to irradiated papayas
Consumer in-store response to irradiated papayas
复制标题
消费者店内对辐照木瓜的反应
DOI：
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发表时间：
1987
期刊：
影响因子：
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通讯作者：
J. Noell
中科院分区：
文献类型：
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作者：
C. Bruhn;J. Noell
在这项研究中，购买行为的加州消费者在辐照木瓜进行了描述。这些木瓜是从夏威夷运来的，在动植物卫生检验局的许可下在加州进行了辐照，并得到了加州食品和农业部的批准。结果表明，辐照水果的上级外观吸引了消费者，三分之二或更多的人表示，他们会购买辐照农产品。值得注意的是，这一销售活动是在没有抗议者在场的支持性环境中进行的。提供了信息材料。
In this study, purchase behavior of California consumers in response to irradiated papayas is described. The papayas were shipped from Hawaii and irradiated in California under a permit by the Animal and Plant Health Inspection Service and approved by the California Department of Food and Agriculture. Results show that the superior appearance of the irradiated fruit appealed to consumers and that two-thirds or more of the people queried indicated that they would buy irradiated produce. It is noted that this marketing took place in a supportive environment with no protestors present. Informational material was available.