The default pull: An experimental demonstration of subtle default effects on preferences
The default pull: An experimental demonstration of subtle default effects on preferences
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DOI：
10.1017/s1930297500001844
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发表时间：
2012-01
影响因子：
2.5
通讯作者：
N. Dhingra;Zach Gorn;Andrew Kener;J. Dana
中科院分区：
文献类型：
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作者：
N. Dhingra;Zach Gorn;Andrew Kener;J. Dana
默认选项对选择的影响是一个可靠的、公认的行为发现。然而，几种不同的影响可能会导致以一种通常难以区分的方式选择违约，包括损失厌恶、疏忽、信息泄露和与转换相关的交易成本。我们引入了“默认拉力”的概念，认为即使是细微的默认选项也会对决策者对自己偏好的不确定性产生影响。默认拉力通过促使决策者考虑是否偏好默认值来塑造决策者的偏好。我们演示了默认的拉动效应，使用一个简单的决策任务，剥离了许多通常的原因，默认可能会影响选择，我们表明，默认可以有重大影响的选择，即使默认本身没有选择。
The impact of default options on choice is a reliable, well-established behavioral finding. However, several different effects may lend to choosing defaults in an often indistinguishable manner, including loss aversion, inattention, information leakage, and transaction costs associated with switching. We introduce the notion of the “default pull” as the effect that even subtle default options have on decision makers’ uncertainty about their own preferences. The default pull shapes what a decision maker prefers by causing her to consider whether she prefers the default. We demonstrate default pull effects using a simple decision making task that strips away many of the usual reasons that defaults could affect choices, and we show that defaults can have substantial effects on choice, even when the default itself was not chosen.