YouTube Videos Related to Skin Cancer: A Missed Opportunity for Cancer Prevention and Control
YouTube Videos Related to Skin Cancer: A Missed Opportunity for Cancer Prevention and Control
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DOI：
10.2196/cancer.4204
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发表时间：
2015-01-01
期刊：
影响因子：
2.8
通讯作者：
Reeves, Rachel
中科院分区：
文献类型：
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作者：
Basch, Corey H.;Basch, Charles E.;Reeves, Rachel
背景资料：早期发现和治疗影响皮肤癌的死亡风险。Objective：本研究的目的是分析上传到YouTube的与皮肤癌相关的最受欢迎的专业和消费者视频的内容。编码涉及识别和排序，然后收集描述性信息，包括视频的长度，观看次数和上传年份。二分编码方案（即，是或否）被用于编码的视频内容的具体方面，包括提供信息，皮肤癌的类型，年龄组，家族史，风险降低，风险因素，恐惧，和家庭补救措施皮肤癌treatment.Results：大多数的视频提供相关的信息筛选。许多消费者的视频传达的信息，使用黑色药膏作为家庭补救皮肤癌，尽管事实上，没有证据表明，这是一个有效的treatment.Conclusions：研究是必要的，以确定最有可能被视为通知可靠的通信发展的视频的特点。
Background: Early detection and treatment influence the mortality risk of skin cancer.Objective: The objective of this study was to analyze the content of the most viewed professional and consumer videos uploaded to YouTube related to skin cancer.Methods: A total of 140 professional and consumer videos uploaded between 2007 and 2014 were identified and coded. Coding involved identifying and sorting followed by gathering descriptive information, including length of the video, number of views, and year uploaded. A dichotomous coding scheme (ie, yes or no) was used in coding specific aspects of video content, including provision of information, type of skin cancer, age group, family history, risk reduction, risk factors, fear, and home remedies for skin cancer treatment.Results: The majority of videos provided information related to screening. Many consumer videos conveyed information related to the use of a black salve as a home remedy for skin cancer, despite the fact that there is no evidence that it is an effective treatment.Conclusions: Research is needed to identify characteristics of videos that are most likely to be viewed to inform the development of credible communications.