The Design Agenda: A Guide to Successful Design Management
The Design Agenda: A Guide to Successful Design Management
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设计议程：成功设计管理指南
DOI：
10.2307/1511736
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发表时间：
1995
期刊：
影响因子：
--
通讯作者：
M. Press
中科院分区：
文献类型：
--
作者：
R. Cooper;M. Press
英国设计介于文化与商业、激情与利润之间。设计确实是对事物的热情，提供使事物得以形成的方法。由此可见，设计还应该激发对使用这些东西的人的热情，对他们的生活质量和他们的愿望的热情：对改善的热情。设计管理就是要培养这种热情，并将其与实现企业目标和盈利能力联系起来。设计议程解释了为什么有必要以及如何完成。这本写得很清楚的书： * 借鉴了最佳方法，为有效的设计管理提供实践指导 * 包含独特的资源指南，以便进一步学习和研究 * 包含当代的例子来说明良好管理设计的价值 通过将实践建议与理论概述相结合，本书为一系列设计专业的学生提供了理想的入门文本，也是零售和制造行业中层管理人员的绝佳信息来源。
UK Design lies between the worlds of culture and commerce, between passion and profit. Design is indeed a passion for things, offering methods that enable them to come into being. It follows that design should also aspire to a passion for the people who use these things, for their quality of life, their aspirations: a passion for betterment. The management of design is about fostering that passion and linking it to the fulfilment of corporate goals and profitability. The Design Agenda explains why it is necessary and how it can be done. This clearly written book: * draws on the best methods to provide practical guidance on effective design management * contains a unique resource guide to enable further study and research * contains contemporary examples to illustrate the value of well managed design In combining practical advice with a theoretical overview the book represents an ideal introductory text for a range of design students and an excellent source of information to middle managers in retail and manufacturing industries.