Fifteen years of fear arousal: research on threat appeals: 1953-1968.
Fifteen years of fear arousal: research on threat appeals: 1953-1968.
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恐惧唤起十五年：威胁诉求研究：1953-1968。
作者：
K. Higbee
关于高威胁与低威胁的说服相对效果，威胁上诉的研究得出了相互矛盾的结论。这里回顾的研究调查了五个领域中变量对说服力的影响：(A) 建议的性质，(B) 接收者的个性特征，(C) 消息来源的可信度，(D) 对消息内容的了解，以及 (E) 兴趣恐惧的价值。几乎没有发现与恐惧持续相互作用的变量。建议采取一项概念性考虑和四项方法性考虑作为调查结果不一致的可能根源。恐惧水平和说服力之间的假设曲线关系可能有助于调和高威胁上诉与低威胁上诉的一些相互矛盾的发现。 /作者/
RESEARCH ON THREAT APPEALS HAS YIELDED CONFLICTING FINDINGS CONCERNING THE RELATIVE EFFECTIVENESS OF HIGH THREAT VERSUS LOW THREAT IN PERSUASION. STUDIES REVIEWED HERE HAVE INVESTIGATED THE EFFECTS ON PERSUASION OF VARIABLES IN EACH OF FIVE AREAS: (A) THE NATURE OF THE RECOMMENDATIONS, (B) PERSONALITY CHARACTERISTICS OF THE RECIPIENTS, (C) SOURCE CREDIBILITY, (D) LEARNING OF THE MESSAGE CONTENT, AND (E) THE INTEREST VALUE OF FEAR. FEW VARIABLES HAVE BEEN FOUND WHICH CONSISTENTLY INTERACT WITH VARIABLES HAVE BEEN FOUND WHICH CONSISTENTLY INTERACT WITH FEAR. ONE CONCEPTUAL CONSIDERATION AND FOUR METHODOLOGICAL CONSIDERATIONS ARE SUGGESTED AS POSSIBLE SOURCES OF THE INCONSISTENCY IN THE FINDINGS. A POSTULATED CURVILINEAR RELATIONSHIP BETWEEN FEAR LEVEL AND PERSUASION MAY HELP RECONCILE SOME OF THE CONFLICTING FINDINGS ON HIGH- VERSUS LOW-THREAT APPEALS. /AUTHOR/