Plugged in to the community: social motivators in online goal-setting groups
Plugged in to the community: social motivators in online goal-setting groups
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融入社区：在线目标设定小组中的社交激励因素
DOI：
10.1145/2103354.2103356
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发表时间：
2011
期刊：
影响因子：
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通讯作者：
Burr Settles
中科院分区：
文献类型：
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作者：
Moira Burke;Burr Settles
在个人目标设定网站上，人们和其他人一起致力于一个具有挑战性的目标，比如减掉10磅或在一个月内写一本小说。尽管这些在线社区很受欢迎，但我们对它们是否或如何提高目标绩效知之甚少。基于目标设定和群体依恋的理论，我们研究了两个社会因素对在线“歌曲创作挑战”社区的影响：早期反馈唤起了共享的社会身份，以及与其他成员的一对一合作。将五年的纵向行为数据与会员调查相结合，我们发现参与这些社交功能的用户比不参与社交的用户在实现目标方面表现更好。此外，从长远来看，这些早期的社会经历与强烈的以社区为中心的行为有关，包括捐款和向他人提供反馈。
At personal goal-setting websites, people join others in committing to a challenging goal, such as losing ten pounds or writing a novel in a month. Despite the popularity of these online communities, we know little about whether or how they improve goal performance. Based on theories of goal-setting and group attachment, we examine the influence of two social factors in an online "songwriting challenge" community: early feedback evoking a shared social identity, and one-on-one collaborations with other members. Combining five years of longitudinal behavioral data with member surveys, we find that users who engage in these social features perform better on their goals than those who are non-social. Furthermore, these early social experiences are associated with strong community-centric behaviors in the long term, including donating money and providing feedback to others.