MMOGs as Emerging Opportunities for Research on Virtual Organizations and Teams
MMOGs as Emerging Opportunities for Research on Virtual Organizations and Teams
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MMOG 作为虚拟组织和团队研究的新兴机会
DOI:
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发表时间:
2010
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通讯作者:
R. Wigand
中科院分区:
文献类型:
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作者:
Jakob J. Assmann;Marcus A. Drescher;Julia V. Gallenkamp;A. Picot;I. Welpe;R. Wigand
Massively Multiplayer Online Games (MMOG) offer new promising opportunities to research virtual organizations and teams. The characteristics of MMOGs allow researchers to obtain objective data from a large and multi-national population. Lasting over months or even years, MMOGs facilitate longitudinal studies and ensure a high involvement of participants. Moreover, collecting data from online surveys and game servers keeps the costs of MMOG studies low. In this paper, we illustrate how research in MMOGs can utilize these opportunities to overcome some limitations of traditional research environments. Further we discuss the diverse information and communication technology (ICT) usage in MMOGs and therefore argue that research in MMOGs can provide a glimpse into the future application of ICT in real life organizations.