E-STUDENT RETENTION: FACTORS AFFECTING CUSTOMER LOYALTY FOR ONLINE PROGRAM SUCCESS
E-STUDENT RETENTION: FACTORS AFFECTING CUSTOMER LOYALTY FOR ONLINE PROGRAM SUCCESS
复制标题
电子学生保留率：影响在线课程成功的客户忠诚度的因素
DOI：
10.48009/1_iis_2005_183-189
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发表时间：
2005
期刊：
影响因子：
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通讯作者：
Queen Booker
中科院分区：
文献类型：
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作者：
Queen Booker
互联网革命对高等教育产生了重大影响。如果一所公立高等学校没有从事在线课程，它将无缘无故地满足客户的需求[8]。但是，尽管有这种客户需求，机构报告称，继续注册的学生(注册第二学期在线课程的学生)或完成课程的学生的保留率很低。这项研究通过回顾2001-2003学年在亚利桑那大学注册了至少一个在线课程的学生的调查结果，考察了影响学生满意度和留存的几个因素。这项研究还研究了学生的人口统计数据，并比较了留校率和表现。结果表明，在线课程材料、教师素质和一般在线访问质量的某些组合是阻碍学生完成课程或注册另一门课程的主要因素。
The Internet revolution has had a major impact on higher education. If a public institution of higher learning has not engaged in online courses, it will if for no reason other than to meet customer demand [8]. But despite this customer demand, institutions are reporting low retention rates in continuing enrollees (students who enroll for online classes for a second semester) or students completing the classes. This study looks at several factors that affect student satisfaction and retention by reviewing survey results from students who enrolled in at least one online class at the University of Arizona during the academic years 2001-2003. The study also looks at student demographics and compares the retention and performance. The results indicate that certain combinations of online course material, teacher quality and general online access quality as being the major factors that discouraged students from completing the course or enrolling in another course.