Business Model Development Through Corporate Strategy Design: IBM SWOT Analysis
Business Model Development Through Corporate Strategy Design: IBM SWOT Analysis
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通过企业战略设计开发商业模式：IBM SWOT 分析
DOI：
10.2139/ssrn.2367123
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发表时间：
2013
期刊：
影响因子：
--
通讯作者：
Prathamesh Muzumdar
中科院分区：
文献类型：
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作者：
Prathamesh Muzumdar;Prathamesh Muzumdar
该研究试图了解科技巨头IBM提供的产品和服务的持续过程。使用广泛的二次研究和文本挖掘作为主要方法来收集信息，以目前的投资组合的IBM，多个企业战略的设计。SWOT分析是一种广泛的工具，可以逐步了解一般环境中存在的机会。与此同时，SWOT还有助于了解IBM通过价值链分析可以利用的优势，以及内部核心竞争力如何在IBM的运营活动中产生契合。总体而言，该研究具有很强的定性性质，并探索了技术功能公司可以实施的多种途径，以渗透并获得更大的市场份额。
The research tries to understand the ongoing process in products and services offered by technology giant IBM. Using extensive secondary research and text mining as a primary approach to collect information to the current portfolio of IBM, multiple corporate strategies are designed. SWOT analysis is used as an extensive tool to take step by step approach in understanding the opportunities that exists in the general environment. At the same time SWOT also helps to understand the strengths that IBM can exploit through value chain analysis and how the internal core competencies produce a fit in IBM’s operational activities. Overall the study is strongly qualitative in nature and explores multiple avenues that a techno-functional company can implement to penetrate and gain greater market share.