Statement from the Editor Regarding "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model"
Statement from the Editor Regarding "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model"
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DOI：
10.1287/mksc.1100.0568
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发表时间：
2010-11
期刊：
影响因子：
--
通讯作者：
Steven M. Shugan
中科院分区：
文献类型：
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作者：
Steven M. Shugan
在Kinshuk Jerath的论文“使用Pareto/NBD模型的泛化对客户'死亡'的新观点”的原始版本中，Peter S。Fader和布鲁斯G. S. Hardie（Marketing Science，Articles in Advance，2010年5月27日，DOI：10.1287/mksc.1100.0568），在Articles in Advance在线发表后，作者引起了该杂志的注意。接受采访的主编史蒂文·M。Shugan选择撤回最初发表的论文，让作者有机会重新提交一篇新论文，完全解决这些问题，让作者和期刊满意。
In the original version of the paper “New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model” by Kinshuk Jerath, Peter S. Fader, and Bruce G. S. Hardie (Marketing Science, Articles in Advance, May 27, 2010, DOI: 10.1287/mksc.1100.0568), some issues were brought to the attention of the journal by the authors after online publication in Articles in Advance. The accepting editor-in-chief, Steven M. Shugan, has chosen to retract the original published paper, allowing the authors the opportunity to resubmit a new paper that fully resolves those issues to the satisfaction of the authors and the journal.