Implicit misattribution as a mechanism underlying evaluative conditioning.

Implicit misattribution as a mechanism underlying evaluative conditioning.
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DOI:
10.1037/a0014747
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发表时间:
2009-05
影响因子:
7.6
通讯作者:
Olson, Michael A.
Olson, Michael A.
中科院分区:
心理学1区
文献类型:
--
作者:
Jones, Christopher R.;Fazio, Russell H.;Olson, Michael A.

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评价性条件作用(Evaluative Conditions,EC)指的是一种态度的形成或改变,这种态度是在该对象与积极或消极的有效刺激配对后形成的。我们提供的证据表明,EC可以通过一种内隐的错误归因机制发生,在这种机制中,由配价刺激引起的评估反应被错误地和隐含地归因于另一种刺激,形成或改变了对这种另一种刺激的态度。五项研究测量或操纵了与评估错误归因的可能性或“来源混淆”相关的变量。当参与者的视线频繁地在有价刺激和中性刺激之间转移时(研究1和2),当这两个刺激出现在空间上很接近的时候(研究3),当中性刺激由于其更大的尺寸而使其在知觉上比带价刺激更显著时(研究4),可以观察到更大的EC。换言之,有利于来源混淆的条件增加了EC。研究5通过比较温和的唤起配价刺激(那些更容易被错误归因于另一个物体的唤起反应)和较强的唤起刺激的效果,为EC的多种机制提供了证据。
Evaluative conditioning (EC) refers to the formation or change of an attitude towards an object following that object’s pairing with positively or negatively valenced stimuli. We provide evidence that EC can occur through an implicit misattribution mechanism in which an evaluative response evoked by a valenced stimulus is incorrectly and implicitly attributed to another stimulus, forming or changing an attitude towards this other stimulus. Five studies measured or manipulated variables related to the potential for the misattribution of an evaluation, or “source confusability.” Greater EC was observed when participants’ eye gaze shifted frequently between a valenced and neutral stimulus (Studies 1 & 2), when the two stimuli appeared in close spatial proximity (Study 3), and when the neutral stimulus was made more perceptually salient than the valenced stimulus due to its larger size (Study 4). In other words, conditions conducive to source confusability increased EC. Study 5 provided evidence for multiple mechanisms of EC by comparing the effects of mildly evocative valenced stimuli (those evoking responses that might more easily be misattributed to another object) to more strongly evocative stimuli.
DOI: 10.1016/0146-6402(88)90014-8
发表时间: 1988-01-01
期刊: ADVANCES IN BEHAVIOUR RESEARCH AND THERAPY
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