Engaging celebrity? Measuring the impact of issue-advocacy messages on situational involvement, complacency and apathy
Engaging celebrity? Measuring the impact of issue-advocacy messages on situational involvement, complacency and apathy
复制标题
吸引名人？
DOI：
10.1080/19392397.2012.679462
复制
发表时间：
2012
影响因子：
1.5
通讯作者：
Amy B. Becker
中科院分区：
文献类型：
--
作者：
Amy B. Becker
该研究使用了2009年秋季进行的一项实验的数据，考虑了接触名人问题宣传呼吁对情境参与、自满和冷漠的影响。结果表明，对名人参与政治问题的接受度对自满情绪有负面影响，但对特定问题的冷漠没有影响。此外，情境涉入与自满和议题冷漠均呈负相关。最后，研究结果表明，暴露于名人问题的宣传信息可以影响问题的参与，但这种影响往往取决于事先感知的问题的重要性和对名人倡导者的青睐。
Using data from an experiment conducted in the fall of 2009, the study considers the effect of exposure to celebrity issue-advocacy appeals on situational involvement, complacency and apathy. The results suggest that receptivity toward celebrity involvement in issue politics has a negative impact on complacency but no effect on issue-specific apathy. In addition, situational involvement is negatively related to both complacency and issue apathy. Finally, the results suggest that exposure to celebrity issue advocacy messages can impact issue engagement, but this impact often depends on the prior perceived importance of the issue and favourability toward the celebrity advocate.