Scalable Influence Estimation in Continuous-Time Diffusion Networks
Scalable Influence Estimation in Continuous-Time Diffusion Networks
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发表时间:
2013-11
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通讯作者:
Nan Du;Le Song;M. Gomez-Rodriguez;H. Zha
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作者:
Nan Du;Le Song;M. Gomez-Rodriguez;H. Zha
If a piece of information is released from a media site, can we predict whether it may spread to one million web pages, in a month ? This influence estimation problem is very challenging since both the time-sensitive nature of the task and the requirement of scalability need to be addressed simultaneously. In this paper, we propose a randomized algorithm for influence estimation in continuous-time diffusion networks. Our algorithm can estimate the influence of every node in a network with |V| nodes and |ε| edges to an accuracy of ε using n = O(1/ε2) randomizations and up to logarithmic factors O(n|ε|+n|V|) computations. When used as a subroutine in a greedy influence maximization approach, our proposed algorithm is guaranteed to find a set of C nodes with the influence of at least (1 - 1/e) OPT - 2Cε , where OPT is the optimal value. Experiments on both synthetic and real-world data show that the proposed algorithm can easily scale up to networks of millions of nodes while significantly improves over previous state-of-the-arts in terms of the accuracy of the estimated influence and the quality of the selected nodes in maximizing the influence.