Media Memes and Prosumerist Ethics
Media Memes and Prosumerist Ethics
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媒体模因和产商主义伦理
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发表时间：
2013
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影响因子：
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通讯作者：
Grant Kien
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文献类型：
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作者：
Grant Kien
本文认为，媒体模因是在我们全球网络化的条件下出现的一种独特的媒体现象，它在物理世界中表现为巨大的不成比例的影响。因此，模因引发了独特的道德含义，使时髦种族主义和偷懒主义等问题长期存在。作者从戈德温的声明，我们有“改善我们的信息环境的义务”（戈德温，1994年）。本文通过解构模因不成比例效应的几个例子，认为戈德温的“反模因”解决方案不足以纠正有害模因造成的损害。通过几个传统的传播理论镜头检查模因，作者最后提出了几个原则，可以从道德上改善在线行为，并解决模因延续社会弊病的独特方式。
This article argues that media memes have arisen as a unique media phenomenon in the context of our globally networked condition, which manifests in the physical world as hugely disproportional effects. Thus, memes invoke unique ethical implications, perpetuating issues such as hipster racism and slactivism. The author works forward from Godwin’s statement that we have an “obligation to improve our informational environment” (Godwin, 1994). Deconstructing several examples of memetic disproportional effect, the article argues that Godwin’s “counter-meme” solution alone is not enough to correct damage done by harmful memes. Examining memes through several traditional communication theory lenses, the author concludes by suggesting several principles that could ethically improve online behavior and address the unique ways memes perpetuate social ills.