A strategic analysis of dual-channel supply chain design with price and delivery lead time considerations
A strategic analysis of dual-channel supply chain design with price and delivery lead time considerations
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考虑价格和交货时间的双渠道供应链设计战略分析
DOI：
10.1016/j.ijpe.2012.06.014
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发表时间：
2012-10-01
影响因子：
12
通讯作者：
Zhang, Sheng Hao
中科院分区：
文献类型：
--
作者：
Xu, He;Liu, Zhen Zhen;Zhang, Sheng Hao
本文扩展了Chiang等人（2003）的工作，研究了在分销商拥有模式和分散模式下，价格和交货提前期决策如何影响渠道配置策略。我们发现，渠道结构的选择取决于客户接受的在线渠道和成本参数，在这两种形式的所有权的阈值政策。我们证明了直接营销的战略使用，以减轻双重边缘化-主要发现在蒋等。（2003）-仍然成立，即使在这种一般情况下，此外，帕累托区存在，制造商和零售商都优于他们的同行在传统的间接渠道的情况下，从而表明，减轻双重边缘化可能会带来互利。我们还比较了不同所有制形式之间或同一所有制形式下不同渠道结构之间的定价和交货提前期决策。当制造商拥有整个间接渠道时，制造商采取“慢交货”的方式，加快交货速度，以服务于对交货提前期更敏感的客户;而当客户对交货提前期更敏感时，由于分散模式下两个渠道之间的内部竞争，制造商选择“保持快速，吹嘘更好的服务”，出奇地放慢了服务速度。(c)2012爱思唯尔有限公司版权所有。
This paper extends the work of Chiang et al. (2003) by investigating how price and delivery lead time decisions affect channel configuration strategy under either the manufacturer-owned or the decentralized mode. We show the choice of channel structure depends on customer acceptance of the online channel and the cost parameters, following a threshold policy in both forms of ownership. We prove that the strategic use of direct marketing to mitigate the double marginalization - the major finding in Chiang et al. (2003) - still holds even in this general situation; moreover, Pareto zone exists where both manufacturer and retailer outperform their counterparts in the traditional indirect channel-only case, thus indicating that mitigating double marginalization may bring mutual benefits. We also compare pricing and delivery lead time decisions between different forms of ownership or between different channel structures under the same form of ownership. The manufacturer adopts a "slow down deliver later" approach and speeds up delivery to serve customers with a higher sensitivity to delivery lead time when he owns the whole indirect channel, but chooses to "stay fast and brag about better services" and surprisingly slows down the speed of service when customers are more sensitive to delivery lead time due to the internal competition between two channels in the decentralized mode. (c) 2012 Elsevier B.V. All rights reserved.