When the death makes you smoke: A terror management perspective on the effectiveness of cigarette on-pack warnings
When the death makes you smoke: A terror management perspective on the effectiveness of cigarette on-pack warnings
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DOI：
10.1016/j.jesp.2009.09.007
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发表时间：
2010-01-01
影响因子：
3.5
通讯作者：
Topolinski, Sascha
中科院分区：
文献类型：
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作者：
Hansen, Jochim;Winzeler, Susanne;Topolinski, Sascha
告知烟草消费者吸烟风险的主要工具之一是每个香烟包装上的警告信息。基于恐怖管理理论，本研究调查了香烟包装上显著的死亡警告与没有死亡威胁的警告的影响。结果表明，吸烟是自尊的一种来源，如果警告信息是死亡突出的，那么以后对吸烟的态度就会变得更加积极。相反，如果警告是可怕的，但不是死亡率显著的，并且与自尊的来源有关，吸烟态度会变得更消极，基于吸烟的自尊越高。因此，在某些情况下，突出死亡率的警告可能会增加吸烟的倾向。这一致命的讽刺效应突显了风险沟通的重要性，这种沟通与接受者的自尊偶然性相匹配，并对卫生保健政策产生了紧急影响。(C)2009 Elsevier Inc.保留所有权利。
one of the principal vehicles for informing tobacco consumers about the risks of smoking is the warning message on each cigarette package. Based on terror management theory, the present study investigates the impact of mortality-salient warnings on cigarette packages compared to warnings with no mortality threat. Results suggest that to the degree that smoking is a source of self-esteem, later attitudes towards smoking become more positive if the warning message is mortality-salient. On the contrary, if the warning is terrifying but not mortality-salient and relates to the source of self-esteem, smoking attitudes become more negative with higher smoking-based self-esteem. Thus, mortality-salient warnings may increase the tendency to favor smoking under certain circumstances. This fatal ironic effect highlights the importance of a risk communication that matches the self-esteem contingencies of the recipients, and it has urgent implications for health care policy. (C) 2009 Elsevier Inc. All rights reserved.