A THEORY OF FADS, FASHION, CUSTOM, AND CULTURAL-CHANGE AS INFORMATIONAL CASCADES
A THEORY OF FADS, FASHION, CUSTOM, AND CULTURAL-CHANGE AS INFORMATIONAL CASCADES
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DOI：
10.1086/261849
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发表时间：
1992-10-01
影响因子：
8.2
通讯作者：
WELCH, I
中科院分区：
文献类型：
--
作者：
BIKHCHANDANI, S;HIRSHLEIFER, D;WELCH, I
当一个人在观察了他前面的人的行为后，最好不考虑他自己的信息而跟随前面的人的行为，信息级联就会发生。我们认为，本地化的一致性的行为和群体行为的脆弱性可以解释的信息级联。
An informational cascade occurs when it is optimal for an individual, having observed the actions of those ahead of him, to follow the behavior of the preceding individual without regard to his own information. We argue that localized conformity of behavior and the fragility of mass behaviors can be explained by informational cascades.