Framing as a theory of media effects
Framing as a theory of media effects
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DOI：
10.1111/j.1460-2466.1999.tb02784.x
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发表时间：
1999-12-01
影响因子：
7.9
通讯作者：
Scheufele, DA
中科院分区：
文献类型：
--
作者：
Scheufele, DA
框架研究具有理论与实证的交叉性。这在一定程度上是由于框架研究缺乏一个共同的理论模型。概念问题转化为业务问题，限制了文书和结果的可比性。本文将政治传播中零散的框架建构方法进行了系统梳理，并将其整合为一个综合性的框架建构模型。我把以前的研究方法分为沿着两个维度。检查的框架类型（媒体框架与受众框架）和框架的操作方式（自变量或因变量）。我开发了一个框架的过程模型，确定了四个关键过程，应该在未来的研究中解决：框架建设，框架设置个人层面的框架过程，从观众到记者的反馈回路。
Research on framing is characterized by theoretical and empirical vagueness. This is due, in part, to the lack of a commonly shared theoretical model underlying framing research. Conceptual problems translate into operational problems, limiting the comparability of instruments and results. In this paper I systematize the fragmented approaches to framing in political communication and integrate them into a comprehensive model. I classify previous approaches to framing research along two dimensions. the type of frame examined (media frames vs. audience frames) and the way frames are operationalized (independent variable or dependent variable). I develop a process model of framing, identifying four key processes that should be addressed in future research:frame building, frame setting individual-level processes of framing, and a feedback loop from audiences to journalists.