Emotion-based choice
Emotion-based choice
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DOI：
10.1037/0096-3445.128.3.332
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发表时间：
1999-09-01
影响因子：
4.1
通讯作者：
Ritov, I
中科院分区：
文献类型：
--
作者：
Mellers, B;Schwartz, A;Ritov, I
在这篇文章中，作者发展了一个使用预期情绪的选择的描述性理论。人们被认为会预测他们对决策结果的感受，并使用他们的预测来指导选择。作者衡量了与赌博的金钱结果相关的快感，并提出了一种称为决策影响理论的判断快感的解释。然后，他们提出了一种基于预期快感的赌博选择理论。人们被假设以更大的主观预期快乐来选择选项。讨论了主观期望快感理论与主观期望效用理论的异同。
In this article the authors develop a descriptive theory of choice using anticipated emotions. People are assumed to anticipate how they will feel about the outcomes of decisions and use their predictions to guide choice. The authors measure the pleasure associated with monetary outcomes of gambles and offer an account of judged pleasure called decision affect theory. Then they propose a theory of choices between gambles based on anticipated pleasure. People are assumed to choose the option with greater subjective expected pleasure. Similarities and differences between subjective expected pleasure theory and subjective expected utility theory are discussed.