Analyzing heterogeneity in passenger satisfaction, loyalty, and complaints with air-rail integrated services

Analyzing heterogeneity in passenger satisfaction, loyalty, and complaints with air-rail integrated services
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分析空铁综合服务旅客满意度、忠诚度和投诉的异质性

DOI:
10.1016/j.trd.2021.102950
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发表时间:
2021-08
期刊:
Transportation Research Part D: Transport and Environment
影响因子:
--
通讯作者:
Yu Li
Yu Li
中科院分区:
其他
文献类型:
--
作者:
Yalong Yuan;Min Yang;Tao Feng;Soora Rasouli;Xinpei Ruan;Xinyu Wang;Yu Li

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为了提高乘客对空铁综合服务(ARIS)的选择的理解,本文a)分析了多式联运乘客的概况,并根据他们的社会经济和旅行特征对他们进行了分类;b)揭示了不同乘客群体对空铁综合服务满意度的异质性。通过收集1345份来自石家庄市的旅客满意度问卷,我们首先运用潜在类聚类方法将旅客分为三类。然后,利用偏最小二乘结构方程模型识别影响乘客满意度的关键因素及其对忠诚度和投诉的后续影响。最后,利用多组分析探讨了不同乘客群体的路径异质性。结果表明,三种旅客群体对客票服务、可靠性、可达性和舒适性的重视程度相似,但在个性化服务、信息服务和连通性方面存在显著差异。
To increase the understanding of passenger choice of air-rail integrated services (ARIS), the present paper a) analyzes the profile of intermodal passengers by classifying them based on their socioeconomic and travel characteristics and (b) uncovers any heterogeneity in passenger satisfaction with ARIS among different passenger groups. Through collecting 1,345 passenger satisfaction questionnaires about ARIS, surveyed in Shijiazhuang, China, we first apply latent class clustering to classify passengers into three groups. Then, the key factors affecting passenger satisfaction and its subsequent effect on loyalty and complaints are identified using a partial least squares structural equation model. Finally, path heterogeneities in different passenger groups are explored using a multi-group analysis. The results show that the three passenger groups attach similar importance to ticket services, reliability, accessibility and comfort, while some noticeable differences in perception are identified in personalized services, information services, and connectivity.
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