The relations between YouTube addiction, social anxiety and parasocial relationships with YouTubers: A moderated-mediation model based on a cognitive-behavioral framework
The relations between YouTube addiction, social anxiety and parasocial relationships with YouTubers: A moderated-mediation model based on a cognitive-behavioral framework
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DOI：
10.1016/j.chb.2019.05.007
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发表时间：
2019-10-01
影响因子：
9.9
通讯作者：
Bungener, Catherine
中科院分区：
文献类型：
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作者：
de Berail, Pierre;Guillon, Marlene;Bungener, Catherine
YouTube 是一个流行的视频共享平台，观众可以在其中观看由称为 YouTubers 的媒体表演者制作的视频。 YouTube 是一个有利于发展准社会关系的社交媒体网站，准社会关系包括媒体用户和媒体表演者之间的不对称关系。本研究的目的是基于认知行为理论框架，通过研究社交焦虑、与 YouTube 用户的准社会关系和 YouTube 成瘾之间的关系，来确定 YouTube 成瘾的决定因素。通过在线调查收集了 932 名参与者的数据。使用引导程序的多元回归分析和结构方程模型表明，1）社交焦虑和2）与YouTuber的准社会关系是YouTube成瘾的预测因素，3）社交焦虑是准社会关系的预测因素，4）社交焦虑调节准社会关系和YouTube成瘾之间的关系，5）准社会关系调节社交焦虑和YouTube成瘾之间的关系，6）社交焦虑也调节这种中介效应。所提出的 YouTube 成瘾调节中介模型与数据非常吻合。这项研究的结果为有关准社会补偿假说的文献做出了贡献，同时为预防和干预 YouTube 成瘾和社交焦虑症提供了有用的信息。
YouTube is a popular video-sharing platform where viewers can watch videos made by media performers called YouTubers. YouTube is a social media site conducive to the development of parasocial relationships, which consists in asymmetrical relationships between media users and media performers. The aim of this study is to identify the determinants of YouTube addiction by examining the relationships between social anxiety, parasocial relationships with YouTubers and YouTube addiction based on a cognitive-behavioral theoretical framework. Data from 932 participants were collected through an online survey. Multiple regression analyses and structural equation modeling using a bootstrap procedure reveal that 1) social anxiety and 2) parasocial relationships with YouTubers are predictors of YouTube addiction, 3) social anxiety is a predictor of parasocial relationships, 4) social anxiety moderates the relation between parasocial relationships and YouTube addiction, 5) parasocial relationships mediate the relation between social anxiety and YouTube addiction and 6) social anxiety also moderates this mediated effect. The proposed moderated-mediation model of YouTube addiction fits well the data. The findings of this study contribute to the literature on the parasocial compensation hypothesis while providing useful information for prevention and intervention for YouTube addiction and social anxiety disorder.