How WeChat can retain users: Roles of network externalities, social interaction ties, and perceived values in building continuance intention
How WeChat can retain users: Roles of network externalities, social interaction ties, and perceived values in building continuance intention
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微信如何留住用户：网络外部性、社交关系和感知价值观在建立持续意图中的作用
DOI：
10.1016/j.chb.2016.11.069
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发表时间：
2017-04-01
影响因子：
9.9
通讯作者：
Li, Dong-Jin
中科院分区：
文献类型：
--
作者：
Zhang, Chu-Bing;Li, Yi-Na;Li, Dong-Jin
越来越多的用户加入并沉浸在社交网络服务（SNS）的虚拟空间中，但许多用户也退出使用这些服务。SNS管理者必须提高用户的续用意愿。基于对微信用户的调查，研究了直接和间接网络外部性对用户感知价值（包括社会价值、信息价值、情感价值和享乐价值）和持续意愿的影响。我们用结构方程模型（SEM）进行数据分析。研究结果证实，社会互动关系中介网络外部性对四种感知价值的影响。同时，在四种感知价值中，只有社会价值和享乐价值对继续经营意愿有影响。(C)2016爱思唯尔有限公司版权所有
An increasing number of users join and immerse in Social Network Services' (SNS) virtual spaces, but many users quit using these services as well. SNS managers must enhance users' continuance intention. Based on a survey of WeChat users, this research examined the effects of direct and indirect network externalities on users' perceived values (including social value, information value, emotional value, and hedonic value) and continuance intention. We conducted data analysis with structural equation modeling (SEM). Results confirmed that social interaction ties mediate the effect of network externalities on the four types of perceived values. Meanwhile, among the four types of perceived values, only social value and hedonic value influence continuance intention. (C) 2016 Elsevier Ltd. All rights reserved.