Production Sourcing Strategy for an Apparel Original Brand Manufacturer in the Presence of Technology Spillover
Production Sourcing Strategy for an Apparel Original Brand Manufacturer in the Presence of Technology Spillover
复制标题
DOI：
10.1109/tem.2020.3007209
复制
发表时间：
2020
影响因子：
5.8
通讯作者：
Guo Li;Huamin Wu;Jing-xin Dai
中科院分区：
文献类型：
--
作者：
Guo Li;Huamin Wu;Jing-xin Dai
本文以服装制造业的生产外包实践为背景，研究了一个服装制造供应链中，原始品牌制造商（OBM）可以将生产外包给竞争制造商（CM）或非竞争制造商（NCM），也可以自己建立工厂进行生产，即策略C、策略NC和策略N。如果OBM将生产外包给CM，则会发生技术溢出，CM能够生产出与OBM具有相同消费者偏好水平的产品。研究发现，在投资成本较低的情况下，无论制造水平和消费者的产品偏好水平如何，OBM都倾向于选择策略N。然而，当投资成本较高时，OBM更喜欢策略C或NC。具体而言，当制造水平高，或制造水平中等，消费者的产品偏好水平高时，OBM偏好策略NC;否则，OBM偏好策略C。此外，我们证明，采用双源战略，其中OBM外包生产CM和NCM同时不一定有助于OBM有效地减轻技术溢出和交付的不确定性，这取决于具体条件的负面影响。
Motivated by the practices of production sourcing in the apparel manufacturing industry, this article investigates an apparel manufacturing supply chain wherein an original brand manufacturer (OBM) may either outsource production to a competitive manufacturer (CM) or a non-CM (NCM) or set up factories to produce in-house, namely, Strategy C, Strategy NC, and Strategy N, respectively. If the OBM outsources production to the CM, technology spillover happens, and the CM is able to manufacture products with the same consumers’ preference level as the OBM does. We find that the OBM prefers Strategy N regardless of the manufacturing level and consumers’ product preference level when the investment cost is low. However, the OBM prefers Strategy C or NC when the investment cost is high. Specifically, when the manufacturing level is high, or the manufacturing level is medium, and the consumers’ product preference level is high, the OBM prefers Strategy NC; otherwise, the OBM prefers Strategy C. Furthermore, we demonstrate that employing the dual-sourcing strategy wherein the OBM outsources production to both CM and NCM simultaneously does not necessarily help OBM effectively mitigate the negative impact of technology spillover and delivery uncertainty, which depends on specific conditions.