An analysis of food and beverage advertising on bus shelters in a deprived area of Northern England.
An analysis of food and beverage advertising on bus shelters in a deprived area of Northern England.
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DOI：
10.1017/s1368980021005048
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发表时间：
2022-01-03
影响因子：
3.2
通讯作者：
Boyland, Emma J.
中科院分区：
文献类型：
--
作者：
Finlay, Amy Heather;Lloyd, Scott;Lake, Amelia;Armstrong, Thomas;Fishpool, Mark;Green, Mark;Moore, Helen J.;O'Malley, Claire;Boyland, Emma J.
量化英国贫困地区公共汽车候车亭上的食品和饮料广告的程度，确定广告产品的健康程度，以及根据贫困程度的差异。这项研究还试图评估所使用的创造性策略和对年轻人的吸引力程度。公交候车亭广告的图像是通过面对面摄影(2019年)和谷歌街景(2018年拍摄的照片)收集的。食品和饮料广告被分成17个食品类别之一，并使用英国营养概况模型将其归类为健康/不太健康。广告位置的剥夺程度是使用英国多重剥夺指数来确定的。南蒂赛德的米德尔斯堡、雷德卡和克利夫兰。N/A识别了832个广告，其中近一半(48.9%)是关于食品或饮料的。在食品和非酒精饮料广告中，35.1%的人不太健康。大多数食品广告(98.9%)至少使用了一种有说服力的创意策略。食品广告对18岁以下儿童有吸引力(71.9%)。广告中食物的健康程度并未因食物匮乏程度而有所差异。食品广告在英国部分地区的公共汽车候车处非常普遍，其中相当大一部分广告被归类为不太健康，不允许在儿童电视节目周围投放广告。公交车候车亭广告应该被视为英国政策考虑的一部分，以限制不太健康的食品营销风险。
To quantify the extent of food and beverage advertising on bus shelters in a deprived area of the UK, to identify the healthfulness of advertised products, and any differences by level of deprivation. The study also sought to assess the creative strategies used and extent of appeal to young people. Images of bus shelter advertisements were collected via in person photography (in 2019) and Google Street View (photos recorded in 2018). Food and beverage advertisements were grouped into one of seventeen food categories and classified as healthy/less healthy using the UK Nutrient Profile Model. The deprivation level of the advertisement location was identified using the UK Index of Multiple Deprivation. Middlesbrough and Redcar and Cleveland in South Teesside. N/A Eight hundred and thirty-two advertisements were identified, almost half (48·9 %) of which were for foods or beverages. Of food and non-alcoholic beverage adverts, 35·1 % were less healthy. Most food advertisements (98·9 %) used at least one of the persuasive creative strategies. Food advertisements were found to be of appeal to children under 18 years of age (71·9 %). No differences in healthiness of advertised foods were found by level of deprivation. Food advertising is extensive on bus shelters in parts of the UK, and a substantial proportion of this advertising is classified as less healthy and would not be permitted to be advertised around television programming for children. Bus shelter advertising should be considered part of the UK policy deliberations around restricting less healthy food marketing exposure.