Can you feel it? Negative emotion, risk, and narrative in health communication
Can you feel it? Negative emotion, risk, and narrative in health communication
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DOI：
10.1080/15213260701853112
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发表时间：
2008-01-01
期刊：
影响因子：
4.2
通讯作者：
Kashima, Yosbi
中科院分区：
文献类型：
--
作者：
Dunlop, Sally;Wakefield, Melanie;Kashima, Yosbi
引发对大众媒体信息的情绪反应可以成为改变公共卫生态度、意图和行为的有效手段。这篇概念性论文提出，对此类媒体消息的情感反应可以是消息指涉、情节指涉和/或自我指涉。自我参照的情绪反应预计会对激励行为改变产生直接影响，特别是因为它们可能与感知个人风险的增加有关。消息指涉和情节指涉的情绪反应被认为对个人有间接影响，主要是通过刺激自我指涉情绪，并促进关于消息的人际讨论。在本文中，人们认为叙事是一种特别有效的信息格式，可以用来引发自我参照的情绪反应。
Eliciting emotional responses to mass media messages can be an effective means of changing public health attitudes, intentions and behaviors. This conceptual paper proposes that emotional responses to such media messages can be message-referent, plot-referent, andl/or self-referent. Self-referent emotional responses are expected to have a direct effect in motivating behavior change, particularly as they are likely to be associated with an increase in perceived personal risk. Message-referent and plot-referent emotional responses are proposed to have indirect effects on the individual, primarily by stimulating self-referent emotions, and prompting interpersonal discussion about the message. In this paper, it is argued that narrative is a particularly effective message format with which to elicit self-referent emotional responses.