Seasonal Segmentation of the Tourism Market Using a Benefit Segmentation Framework
Seasonal Segmentation of the Tourism Market Using a Benefit Segmentation Framework
复制标题
使用利益细分框架对旅游市场进行季节性细分
DOI：
10.1177/004728758402300203
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发表时间：
1984
影响因子：
8.9
通讯作者：
J. S. Johar
中科院分区：
文献类型：
--
作者：
R. Calantone;J. S. Johar
这项研究报告试图通过展示不同因素如何影响不同季节的选择来细分旅游市场。结果表明，每个季节所寻求的好处是不同的，在一个季节寻求综合好处的人可能不会在另一个季节寻求同样的好处。
This study reports an attempt to segment the travel market by showing how different factors influenced choice in different seasons. Results showed that benefits sought for each season differ, and people seeking a combination of benefits during one season may not be the same people seeking the same benefits during another season.