FEAR CONTROL AND DANGER CONTROL - A TEST OF THE EXTENDED PARALLEL PROCESS MODEL (EPPM)
FEAR CONTROL AND DANGER CONTROL - A TEST OF THE EXTENDED PARALLEL PROCESS MODEL (EPPM)
复制标题
DOI：
10.1080/03637759409376328
复制
发表时间：
1994-06-01
影响因子：
2.5
通讯作者：
WITTE, K
中科院分区：
文献类型：
--
作者：
WITTE, K
恐惧诉求有可能成为强有力的说服策略。然而，他们往往适得其反。以前的研究主要集中在导致恐惧上诉成功的因素，而忽略了与恐惧上诉失败相关的因素。利用最近开发的恐惧上诉理论，扩展的平行过程模型（EPPM），进行了一项研究，以探讨艾滋病预防的背景下的恐惧上诉的成功和失败的认知和情感机制。研究结果为EPPM提供了普遍支持，并表明：（a）情绪恐惧与恐惧控制反应有关，而与危险控制反应没有直接关系;（B）知觉（或认知）与危险控制反应相关，与恐惧控制反应无关，以及（c）当功效信念很强时，知觉威胁在情绪恐惧与行为之间起中介作用。总的来说，似乎认知导致恐惧上诉成功（即，态度、意图或行为改变），而情绪恐惧导致恐惧诉求失败（即，防御性回避或反应）通过恐惧控制过程。
Fear appeals have the potential to be potent persuasive strategies. However, they often backfire. Previous research has focused primarily on the factors leading to fear appeal successes and neglected the factors associated with fear appeal failures. Utilizing a recently developed fear appeal theory, the Extended Parallel Process Model (EPPM), a study was undertaken to explore the cognitive and emotional mechanisms underlying the success and failure of fear appeals in the context of AIDS prevention. The study results offered general support for the EPPM and indicated that (a) the emotion fear is associated with fear control responses and is not directly related to danger control responses, (b) perceptions (or cognitions) about the recommended response are associated with danger control responses and unrelated to fear control responses, and (c) when efficacy beliefs are strong, perceived threat mediates the relationship between the emotion fear and behavior. Overall, it appears that cognitions lead to fear appeal success (i.e., attitude, intention, or behavior changes) via the danger control processes, while the emotion fear leads to fear appeal failure (i.e., defensive avoidance or reactance) via the fear control processes.