New Zealand Yearbook of International Law - Volume 18, 2020
New Zealand Yearbook of International Law - Volume 18, 2020
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新西兰国际法年鉴 - 第 18 卷，2020 年
DOI：
10.1163/9789004529953_004
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发表时间：
2023
期刊：
影响因子：
--
通讯作者：
Amstalden M
中科院分区：
文献类型：
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作者：
Amstalden M
商标法本质上是对人类认知失败的典型回应：我们的时间有限，注意力有限，记忆力有限，模式识别能力一方面是高度进化的，但也容易被操纵。但是，随着我们越来越多地将采购决策外包给机器，会发生什么呢？Siri或Alexa等自主智能购物代理（AISA）形式的人工智能（AI）继续获得自主性。然而，对于人类来说不容易混淆的两个商标对于亚洲人来说可能很难区分，相反，亚洲人可能能够区分对人类来说容易混淆的商标。同样，当购物者是美国消费者协会会员时，意图侵犯竞争对手商标的行为可能不会被触发，但现在新形式的商标侵权可能只在美国消费者协会会员领域才有可能发生。本文讨论的是是否会出现
Trademark law is quintessentially a response to all-too-human cognitive failures: We have limited time, limited attention spans, limited memory and an ability for pattern recognition that on the one hand is highly evolved, but also prone to manipulation. But what happens as we increasingly outsource our purchasing decisions to machines? Artificial Intelligence (AI) in the form of autonomous intelligent shopping agents (AISA) such as Siri or Alexa continue to gain autonomy. However, two trademarks that would not be confusing for a human may be difficult to distinguish for an AISA, and conversely, an AISA may be able to distinguish trademarks that are confusing for humans. Similarly, actions intended to infringe a competitor trademark may not be triggered when shoppers are AISAs, but now novel forms of trademark infringement may become possible only in the realm of AISAs. This paper discusses whether the advent of