Eliciting Survey Cooperation
Eliciting Survey Cooperation
复制标题
寻求调查合作
作者：
Martha E. Kropf;J. Blair
正如罗伯特·普特南（Robert Putnam）等学者所指出的那样，鉴于与社区的联系越来越弱，调查研究人员不应该对过去10年调查参与度的下降感到惊讶。本研究分析了激励与强调合作和帮助的介绍性主题（美国社会的合作规范）相结合的使用，以了解它们对调查反应的影响。本文分析了两个独立的实验（一个电话和一个邮件），这些实验提供了证据，表明合作规范在参与调查的决定中很重要，这表明在拒绝转换阶段尤其如此。这些结果表明，调查研究人员可以利用这些主题，特别是在进行邮件调查的无反应后续调查时。
Given the weaker ties to community as noted by scholars such as Robert Putnam, survey researchers should not be surprised by a decline in survey participation over the past 10 years. This research analyzes the use of incentives coupled with introductory themes emphasizing cooperation and helpfulness—cooperative norms in American society—to understand their effects on survey response. This article analyzes two separate experiments (one phone and one mail) that provide evidence that norms of cooperation matter in the decision to participate in a survey, suggesting that this is particularly true at the refusal conversion stage. These results indicate that survey researchers may use such themes to their advantage, especially when conducting a nonresponse follow-up in a mail survey.