Community involvement in the development and feedback about a colorectal cancer screening media campaign in Ohio Appalachia.
Community involvement in the development and feedback about a colorectal cancer screening media campaign in Ohio Appalachia.
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DOI：
10.1177/1524839909353736
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发表时间：
2011-07
影响因子：
1.9
通讯作者：
Paskett ED
中科院分区：
文献类型：
--
作者：
Katz ML;Reiter P;Fickle D;Heaner S;Sim C;Lehman A;Paskett ED
A community needs assessment focused on colorectal cancer (CRC) screening knowledge, behaviors, and barriers was completed in one Ohio Appalachia county. A CRC screening media campaign was developed based on the findings from the needs assessment and feedback was obtained about the media campaign. The survey was completed by 170 self-reported average-risk adults. In a multivariate model, the CRC screening rate was higher for participants who had received a doctor’s recommendation (OR=6.09), had adequate CRC knowledge (OR=2.88), and was lower among participants employed full-time (OR=0.23). Having health insurance (OR=4.20) and being married (OR=2.58) was associated with having received a doctor’s recommendation for screening. Campaign feedback using a second survey completed by self-reported average-risk adults (n=61) revealed that 69% recognized the campaign image and message, with a billboard being the most cited source. This study highlights the importance of involving community members in the development of CRC screening programs to reduce cancer disparities in Appalachia.
