Dump or recycle? Nostalgia and consumer recycling behavior
Dump or recycle? Nostalgia and consumer recycling behavior
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DOI：
10.1016/j.jbusres.2020.11.033
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发表时间：
2020-11
影响因子：
11.3
通讯作者：
Xiadan Zhang;Xiushuang Gong;Jing Jiang
中科院分区：
文献类型：
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作者：
Xiadan Zhang;Xiushuang Gong;Jing Jiang
虽然许多以前的研究人员已经研究了怀旧如何影响消费者的购买行为，很少有人知道怀旧是否以及如何影响环保行为。因此，在本文中，我们专注于一种特定类型的亲环境行为，即回收行为。我们认为，怀旧感会产生一种意义感，这反过来又会鼓励顾客更多地回收利用。此外，我们假设，国家怀旧（研究1，2和4）和怀旧产品（研究3）可以增加消费者回收的意图和行为。更具体地说，研究1（在自助餐厅）和研究2（在实验室）表明，怀旧音乐引起的怀旧情绪增加了回收行为，而研究3发现，怀旧产品设计引起的怀旧情绪提高了回收意愿。最后，研究4表明，怀旧记忆引发的怀旧情绪增强了回收意图，并揭示了潜在的机制，意义感。
Although many previous researchers have examined how nostalgia influences consumer purchasing behavior, little is known about whether and how nostalgia affects pro-environmental behavior. Hence, in this paper, we focus on a specific type of pro-environmental behavior, namely, recycling behavior. We suggest that nostalgia induces a sense of meaning, which in turn encourages customers to recycle more. In addition, we hypothesized that both state nostalgia (Studies 1, 2, and 4) and nostalgic products (Study 3) can increase consumer recycling intentions and behavior. More specifically, Study 1 (in a cafeteria) and Study 2 (in a lab) showed that nostalgia elicited by nostalgic music increased recycling behavior, while Study 3 found that nostalgia induced by nostalgic product designs improved recycling intentions. Finally, Study 4 indicated that nostalgia triggered by nostalgic memories augmented recycling intentions, and uncovered the underlying mechanism, a sense of meaning.