Technology strategy and managementThe puzzle of Apple
Technology strategy and managementThe puzzle of Apple
复制标题
技术战略与管理苹果的困惑
DOI:
10.1145/1378727.1378736
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发表时间:
2008
期刊:
影响因子:
--
通讯作者:
M. Cusumano
中科院分区:
文献类型:
--
作者:
M. Cusumano
Given Apple's unique characteristics, should it strive to be a platform or a product leader?