Brand preference and advertising recall in adolescent smokers: some implications for health promotion.
Brand preference and advertising recall in adolescent smokers: some implications for health promotion.
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青少年吸烟者的品牌偏好和广告回忆：对健康促进的一些影响。
DOI：
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发表时间：
1982
影响因子：
12.7
通讯作者：
B. Fitzgerald
中科院分区：
文献类型：
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作者：
S. Chapman;B. Fitzgerald
在澳大利亚悉尼对1195名学龄儿童进行了品牌偏好与卷烟广告召回的调查。在130个可用品牌中，有4个品牌的香烟占78.7%的吸烟者的吸烟量。吸烟者正确识别编辑过的香烟广告和口号的可能性几乎是非吸烟者的两倍。品牌偏好被认为是吸烟概况的重要描述符。
A survey on brand preference and cigarette advertising recall in 1,195 school children was conducted in Sydney, Australia. Four of the 130 available brands accounted for the cigarettes smoked by 78.7 per cent of smokers. Smokers were nearly twice as likely to correctly identify edited cigarette advertisements and slogans than were non-smokers. Brand preference is considered an important descriptor of smoking profiles.