Reflections on Elitism: What Arts Organizations Communicate About Themselves
Reflections on Elitism: What Arts Organizations Communicate About Themselves
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对精英主义的反思：艺术组织如何宣传自己
DOI：
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发表时间：
2017
期刊：
影响因子：
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通讯作者：
Lois Foreman
中科院分区：
文献类型：
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作者：
Lois Foreman
在过去的几十年里，艺术组织一直在回应一系列的社会变化。这些变化导致了该领域的转型，不仅包括利益相关者对专业、非营利艺术组织的看法，还包括他们如何看待自己。这项研究考察了美国五个城市的旗舰艺术组织的使命宣言和传播材料，以确定他们对自己的看法，以及他们如何在精英主义-民主的连续体中定位自己，从排斥到接纳新的和不同的观众。它包括对年度报告、季度手册、新闻发布和社交媒体的内容分析，以确定艺术组织为什么和关于什么进行交流。然后，采用案例研究的方法对三个特定艺术组织的传播进行了更详细的分析。总的来说，这项研究显示了艺术组织如何传达他们独特的身份，以及他们如何努力将自己定位在精英主义连续体的民主一面。
ABSTRACT Over the past several decades, arts organizations have been responding to an array of societal changes. These changes have resulted in a transformation of the field, including not only how professional, non-profit arts organizations are perceived by their stakeholders but also how they see themselves. This study looked at mission statements and communication materials of the flagship arts organizations of five U.S. cities to determine what they say about themselves and how they position themselves on an elitism-democracy continuum, from excluding to embracing new and different audiences. It included a content analysis of annual reports, season brochures, news releases, and social media to determine why and about what arts organizations communicate. It then used a case study approach to analyze in more detail the communication of three specific arts organizations. Overall, the study showed how arts organizations are communicating their unique identities and how they are working to position themselves on the democratic side of the elitism continuum.