Influence of Time to Change's social marketing interventions on stigma in England 2009-2011
Influence of Time to Change's social marketing interventions on stigma in England 2009-2011
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DOI：
10.1192/bjp.bp.113.126672
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发表时间：
2013-04-01
影响因子：
10.5
通讯作者：
Thornicroft, Graham
中科院分区：
文献类型：
--
作者：
Evans-Lacko, Sara;Malcolm, Estelle;Thornicroft, Graham
BackgroundEngland's Time To Change（TTC）social marketing campaign adjourned social contact between people with and without mental health problems to reduce stigma and discrimination.AimsWe aimed to assess effectiveness of the mass media component and also that of the mass social contact events.MethodOnline interviews were performed before and after each burst of mass media social marketing to evaluate changes in knowledge，态度和行为以及运动意识和结果之间的关联。在社会接触事件的参与者被问及接触，态度，准备讨论心理健康和预期的行为对人的心理健康问题的发生和质量。Resultsabritted运动的认识是38- 64%。一个预期的行为项目，但不是知识或态度的纵向改善。运动意识与更多的知识（β =0.80，95% CI 0.52-1.08）和更有利的态度（共同性OR 1.37，95% CI 1.10-1.70;积极性OR 1.41，95% CI 1.22-1.63）和预期行为（β =0.75，95% CI 0.53-0.96）呈正相关。活动中的社交接触（M=2.68）与无接触（M=2.42）对感知的态度变化产生积极影响; t（211）=3.30，P=0.001。接触质量对积极态度变化的预测作用更强（r=0.33，P
BackgroundEngland's Time To Change (TTC) social marketing campaign emphasised social contact between people with and without mental health problems to reduce stigma and discrimination.AimsWe aimed to assess the effectiveness of the mass media component and also that of the mass social contact events.MethodOnline interviews were performed before and after each burst of mass media social marketing to evaluate changes in knowledge, attitudes and behaviour and associations between campaign awareness and outcomes. Participants at social contact events were asked about the occurrence and quality of contact, attitudes, readiness to discuss mental health and intended behaviour towards people with mental health problems.ResultsPrompted campaign awareness was 38-64%. A longitudinal improvement was noted for one intended behaviour item but not for knowledge or attitudes. Campaign awareness was positively associated with greater knowledge (beta=0.80, 95% CI 0.52-1.08) and more favourable attitudes (commonality OR 1.37, 95% CI 1.10-1.70; dangerousness OR 1.41, 95% CI 1.22-1.63) and intended behaviour (beta=0.75, 95% CI 0.53-0.96). Social contact at events demonstrated a positive impact (M=2.68) v. no contact (M=2.42) on perceived attitude change; t(211)=3.30, P=0.001. Contact quality predicted more positive attitude change (r=0.33, P