What happens when a celebrity feminist slings microaggressive shade?: Twitter and the pushback against neoliberal feminism
What happens when a celebrity feminist slings microaggressive shade?: Twitter and the pushback against neoliberal feminism
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当名人女权主义者抛出微攻击性的阴影时会发生什么？：推特和对新自由主义女权主义的抵制
作者：
Judy L. Isaksen;Nahed Eltantawy
摘要本案例研究以Twitter和2015年音乐录影带大奖颁奖典礼上尼基·米娜、泰勒·斯威夫特、麦莉·赛勒斯和音乐迷们的兴奋为背景，探讨了在我们新自由主义的后女权主义文化中，名人女权主义者明显的白人化，以及社交媒体上对斯威夫特和赛勒斯的白色女权主义的明显矛盾的抵制。对推文的分析是通过批评性修辞和微攻击理论进行的，这些理论是揭露音乐产业中有关种族、性别和身体政治的有问题的霸权社会实践的有用工具。这种对名人女权主义者角色的文化批评揭示了话语的作用-有意和无意-在复制和挑战霸权意识形态方面;暴露了斯威夫特对新自由主义女权主义的不知不觉的贡献;并将Twitter定位为新兴女权主义者创造挑战名人女权主义内部形成的反叙事的宝贵场所。通过研究名人的数字互动和响应性的粉丝干预，我们能够更清楚地了解支持和挑战名人和女权主义共同构成结构的姿态，并具体看到斯威夫特的新自由主义形式的女权主义重新书写她和其他名人女权主义者声称反对的压迫的方式。
ABSTRACT Bouncing off the excitement expressed on Twitter and onstage at the 2015 Video Music Awards ceremony involving Nicki Minaj, Taylor Swift, Miley Cyrus, and music fans, this case study explores the pronounced whiteness among celebrity feminists within our neoliberal postfeminist culture and the pushback on social media against the glaring contradictions of Swift’s and Cyrus’s white feminism. Analyses of the tweets are conducted through both critical rhetoric and microaggressive theories, useful tools for exposing problematic hegemonic social practices regarding race, gender, and body politics within the music industry. This cultural critique on the role of celebrity feminists unmasks the role of discourse – intentional and unintentional – in both reproducing and challenging hegemonic ideologies; exposes Swift’s unknowing contribution to neoliberal feminism; and positions Twitter as a valuable venue for emerging feminists to create counter-narratives that challenge formations within celebrity feminism. By examining the celebrities’ digital interactions and the responsive fan intervention, we are able to come to a clearer understanding of the gestures that both support and challenge the co-constitutive structures of celebrity and feminism and see specifically the ways in which Swift’s neoliberal form of feminism reinscribes the very oppression that she and other celebrity feminists claim to be against.