Changes in Internet Searches Associated With the "Tips from Former Smokers" Campaign
Changes in Internet Searches Associated With the "Tips from Former Smokers" Campaign
复制标题
DOI：
10.1016/j.amepre.2015.03.015
复制
发表时间：
2015-06-01
影响因子：
5.5
通讯作者：
Emery, Sherry
中科院分区：
文献类型：
--
作者：
Ayers, John W.;Althouse, Benjamin M.;Emery, Sherry
方法提示2012年（3月19日至6月10日）描述了前吸烟者与伯格病（导致坏疽和截肢）;中风;颈/咽喉癌;哮喘;和心脏病。Tips 2013最初使用相同的广告（第1波，3月4日至31日），然后使用新的广告，突出慢性阻塞性肺疾病（COPD），肺部疾病，糖尿病和与二手烟相关的哮喘，以及一般戒烟广告（第2波，4月1日至6月23日）。
MethodsTips 2012 (March 19 to June 10) depicted former smokers with Buerger’s disease (causing gangrene and amputation); stroke; neck/throat cancers; asthma; and heart disease. Tips 2013 used the same advertisements initially (Wave 1, March 4–31) and then new advertisements highlighting chronic obstructive pulmonary disease (COPD), lung disease, diabetes, and asthma related to secondhand smoking, together with general cessation advertisements (Wave 2, April 1 to June 23).